What Is SEO Writing? And What Does It Actually Mean?
SEO writing is definitely a key part of an SEO optimization strategy is. SEO writing is what helps search engine sites such as Google give the reader what they are specifically looking for, or close to it. SEO writing comes up a lot in the SEO world but what does it actually mean? Foster SEO, a Hamilton SEO specialist, is here to explain more.
What Is SEO Writing?
According to Allen Tapia from The Balance, “SEO writing is short for Search Engine Optimization writing. It is writing that is focused on grabbing the attention of the search engines using specific, targeted words or phrases (called keywords or keyword phrases) and using them in specific ways."
SEO writing is important because it targets keywords used in titles, tags, searches, and websites, to land them on search engine pages so that more people can see their site or article. Why do sites want people to land on their blog or articles? Because it creates traffic, revenue, selling products, or clicking on ads. Which therefore results in more money in the website’s pocket.
Using Keywords in SEO Writing
As stated above, SEO writing is focused on keyword phrases so that the search engines will show the person doing the search sites or articles containing those keywords. According to Erica Garman from Titan Growth, for SEO writing you should "use relevant, keyword rich phrases in your headlines as well as throughout your content to let both your readers and the search engines know what your post is about. But beware, too many keywords will not only turn off your readers but can result in search engine penalties for keyword stuffing. Use keywords thoughtfully and sparingly, sticking to a more natural feel." Using relevant keywords in your headlines and titles can help search engines and your readers know what your article is about.
Keywords phrases are defined as when you are on a search engine site and type in “people in banana suits” and hit enter, the next thing you will see is sites where you can buy a banana suit, or articles on why you should buy a banana suit. The first five articles you see, or more than likely the first page of articles are the ones that are paying a lot of money to be the first search result you see.
According to Inkwell Editorial, “Studies indicate that 71% of searches resulted in a one page Google organic click. Organic rankings always result in higher quality traffic which results to more leads or sales. That’s because organic results create a sense of trust in web surfers."
Why Is SEO Writing Beneficial?
If you have taken a look at the bottom of the page when you have searched for something on Google, you probably have noticed that they are more than just one page. Have you ever gone past the first page? If you have, then you are like about half of the people on Google. Typically, when someone searches a topic on Google they most likely have found what they are looking for in the first page.
According to Madeline Jacobson from Leverage Marketing, “The average web user won’t go past the first five listings on a search engine results page (SERP). According to a 2014 study from Advanced Web Rankings, more than 67% of all clicks on SERPs go to the top five listings. Research shows that websites on the first search engine results page receive almost 95% of web traffic, leaving only 5% for remaining search results pages."
Unless the person that is searching is a serious buyer, then more than likely they won’t go past the first page. They would have found an article or website that sells similar products to what they are looking for in the first page. That is why it is so critical to get your website on the first page of results, and SEO writing helps you do that.
Research the keywords and phrases that will most likely get you the best rankings for your website. Sometimes an in-depth research finding five great SEO keyword that can help you can make all the difference. It’s all about trial and error until the keywords that you have used finally pulled through and have gained you readers or customers.