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What Is the Difference Between SEO and PPC?

If you’re trying to find ways to drive more traffic to your website, you’re probably seeing information about SEO and PPC. Before you commit to either one of these options, you should understand what each of them are. Knowing the difference between SEO and PPC can help you to find the best technique for your site. What Is SEO? SEO is the acronym for search engine optimization. According to Search Engine Land , “It is
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